Flexible Evolution.
CHALLENGES
Discover 3 challenges that MYUTA sets goal to fix with our furniture collection. From a recycling mind set to affordability and as far as to fix most natural disaster, the challenges are real and at the heart of our project.
CIRCULAR DESIGN
Circular design is the future of creation and development. It impact the economy, and the environment around it. Pioneering corporates already are use recycling materials and consider each product cycle from the design stage all the way to the products end cycle. This is also our way to think and design at MYUTA.
OUR SOLUTION
Recycled cardboard is our solution for a smarter and environment friendly product. Considering every steps of the development using circular design is what MYUTA does best. Discover our latest products and let us know what you think!
USE CASE
They are many ways to use MYUTA flexible furniture. From your personal space at home to your office or even as an Emmergency furniture that need to be stored and used efficiently, the possibilities are limitless!
Challenges
1
Furniture is one of the least recycled items in households worldwide.
The construction is complex, and knowledge of the toxicity of materials used is not clear. Circular design thinking needs to be applied to this industry in a more stringent and transparent manner.
2
With the continued urbanization of the planet, affordable furniture will only continue to add to environmental stress.
Moreover, fun and well-designed furniture for small spaces are not wellimagined. We hope to change that by presenting adaptable furniture that can be folded and used when necessary.
3
After a natural disaster, temporary housing and furniture often needs to be shipped
MYUTA can be stored in minimum space with minimum cost to be used when necessary. It is also light to ship. We believe this project will also reduce carbon footprints because of the lightweight nature of the products.
CIRCULAR DESIGN
CIRCULAR DESIGN ECONOMY
… and our aim for the future
Based on the framework laid out in The Circular Design Guide by the Ellen MacArthur Foundation and IDEO, MYUTA takes into account the efficiencies of a Circular Design Economy (CDE) to solve for the problems of “fast furniture”.
Our aim is to borrow resources from the planet without further contributing to climate change.
CIRCULAR DESIGN PIONEERS
… with biodegradable packaging
Circular design thinking is relatively new, but there are pioneers across industries who are leading the way. Parley is working with brands like Adidas and Soma to build products from ocean plastic. Studio Swine is innovating techniques in upcycling materials. And Ecovative is creating biodegradable packaging grown from mushrooms.
These trials prove MYUTA’s viability and worth, all while moving us toward complete circularity.
CIRCULAR DESIGN
… in numbers
A 2015 study by McKinsey and the Ellen MacArthur Foundation found that, in Europe alone, a CDE would account for a 48% reduction of CO2 emissions after 15 years, £1.8 trillion in economic benefits, and a 0.6% additional annual growth in employment. Most of the impact — around 80% — comes from supply chains, which affect industries at rates up to 24 times compared to direct operations.
%
Reduction of CO2 Emissions
15 Years
1.8 Trillions
0.6%
Those are the numbers in terms of time, economic benefits and additional annual growth in employment
%